DeCru

— For brands & designers

Your brand deserves to bediscovered by the right people.

DeCru gives independent fashion brands the same powerful tools that global conglomerates have discovery infrastructure, deep analytics, market intelligence, and a built-in audience that came here specifically to find you.

Apply for early accessFor shoppers →
DeCru

Studio

Views

12.4k

+18%

Saves

3.2k

+24%

Sales

$8,420

+12%

Spring collection

24 products

Drop went live

234 saves in the first hour

900K+

independent fashion brands worldwide

74%

of consumers actively seeking independent brands

$985B

global independent fashion market

0

platforms built specifically for them until now

— With good platform

Brands the people
haven't found yet.

From every corner of the world, independent fashion labels are already in line for DeCru.

Test Brand 1

Test Brand 1

Kulson

Kulson

Noam Hazan

Noam Hazan

Vdm The Label

Vdm The Label

Maygel Coronel Usa

Maygel Coronel Usa

Duja

Duja

Tann-ed

Tann-ed

Sireneny.

Sireneny.

The Dolls House Fashion

The Dolls House Fashion

Gaui

Gaui

Beeglee

Beeglee

Issa Turner

Issa Turner

Gentle Spring

Gentle Spring

Tah Bags

Tah Bags

Heutis

Heutis

5feet11

5feet11

— The brand toolkit

Sell. Track.
Grow your brand.

Catalog

Spring 2026

24 products

  • Linen overshirt

    $184 · 4 sizes

    Live

  • Pleated trouser

    $210 · 4 sizes

    Live

  • Wool blazer

    $340 · 4 sizes

    Draft
01

Manage your
entire catalog.

  • Full product and variant management
  • Real-time updates across the platform
  • Bulk import and easy organisation

Last 30 days

Engagement

+24%

Views

12.4k

Saves

3.2k

Conv.

6.8%

02

Analytics that
actually move the needle.

  • Views, saves, and conversion tracking
  • Revenue and engagement dashboards
  • Weekly and monthly trend breakdowns

Linen overshirt

Launch timeline

Live

  • Now

    Drop launched

    234 saves

  • 1h ago

    Featured in feed

    +1.8k views

  • 3h ago

    First sale

    $184

  • Yesterday

    Restock alert

    62 followers
03

Track every drop
from launch to sellout.

  • Launch performance tracking from hour one
  • Engagement spikes and conversion analysis
  • Restock demand signals and timing data

— And more

Everything else you'd
need to run a brand.

04

Market intelligence

Know your market before your market knows you.

  • Category trend analysis
  • Competitor benchmarking
  • Search intent data
05

Reels, drops & content

Your brand story. All in one place.

  • Post reels and editorials natively
  • Announce drops to your followers
  • Reach shoppers already looking for you
06

One platform. Everything.

You focus on design. We focus on your success.

  • Discovery, sales, analytics, content
  • No third-party tools needed
  • Built for independent brands

— Our commitment to you

What we promise
every brand.

  • 01No listing fees
  • 02Direct access to shoppers who want independent brands
  • 03Built-in audience, not borrowed from social media
  • 04Your brand story on your own terms
  • 05Analytics and insights from day one
  • 06A team that genuinely believes in what you're building

— How it works

From application to
your first drop.

01

Apply for early access

Tell us about your brand and where you sell. Every application is reviewed by our AI with human in the loop, we curate for fit, not volume.

02

Set up your profile

Build your brand page, upload your catalog, link your store and start posting your drops. Most brands are ready to go live in under an hour.

03

Get discovered

Your brand surfaces to shoppers actively looking for independent labels through location specific brands, style search, curated feeds, and drops.

04

Track and grow

See what's resonating with real-time insights, then plan your next drop around what your audience actually wants.

— Questions? We've got answers

Everything you
want to know.

DeCru is a discovery platform for independent fashion. Shoppers come specifically to find brands outside the mainstream and we put yours in front of them through style search, curated feeds based on location, and style preferences.

— Let's build together

You design the prduct
We showcase it to the world.

Early access for brands is invite-only. Apply now to get in front of shoppers who came here specifically to discover brands like yours.

Apply for early accessTalk to the team →