DECRU

The world of fashioncurated for you

App launching soon on iOS & Android

The App

Fashion Discovery,in your pocket

Browse independent brands based on location around the world, follow the drops, and build your wardrobe, all in one feed.

DECRU app — scrolling through your personal mall of independent brands
Coming Soon
DiscoverSwipeShop
01

The problem

Great brands get lost in the noise.

Independent fashion is everywhere and nowhere: impossible to find, easy to lose, and invisible to the people who'd love it most.

92%of independent brands never reach the shoppers who would love them.
02

The opportunity

A market hidingin plain sight.

Independent fashion is one of the fastest-growing markets on earth and the hardest to navigate. DECRU is the all-in-one layer that finally makes it discoverable.

$0B

Global independent & artisan fashion market

0%

Of shoppers now choose independent over big brands

0M

Independent makers worldwide, most undiscovered

0

App that connects them all

Market size, projected ($B)

→ $1T by 2029

2023202520272029
03

The solution

One home for independent fashion.

DECRU connects the brands worth wearing with the people looking for them: location based discovery, saving, and drops, all in one app.

  • Discover by tasteNo algorithm deciding what you see.
  • Everything in one placeYour own personal virtual mall.
  • Brands get foundReached by the people looking for exactly them.
DECRU discover feed
Coming Soon
04

For shoppers

Everything you need to discover.

Hidden brands

Curated independent labels worldwide.

Visual search

Snap a photo to find similar pieces.

Personal mall

Save and organize everything you love.

Drop alerts

Know the moment it restocks or drops.

— Join the list

Shape the future of
fashion discovery

Get early access to DECRU as a beta tester, or join the waitlist and we'll tell you the moment we launch. Either way, you're helping build the platform that connects you with independent fashion brands worldwide.

Limited spots · iOS only for now · First access to new features

What you'll be able to do

Find fashion brands that match your values
Discover independent designers in your city
Get personalized recommendations based on your style
Track price drops, restocks, and new launches on brands you love
Build a wardrobe that's uniquely yours
The technology that is built for fashion

An open directory

Know a brandnobody's talking about.

Point us their way. We will add them to our platform.