The App
Browse independent brands based on location around the world, follow the drops, and build your wardrobe, all in one feed.
— The problem
Independent fashion is everywhere and nowhere: impossible to find, easy to lose, and invisible to the people who'd love it most.
— The opportunity
Independent fashion is one of the fastest-growing markets on earth and the hardest to navigate. DeCru is the all-in-one layer that finally makes it discoverable.
Global independent & artisan fashion market
Of shoppers now choose independent over big brands
Independent makers worldwide, most undiscovered
App that connects them all
Market size, projected ($B)
→ $1T by 2029
— The solution
DeCru connects the brands worth wearing with the people looking for them: location based discovery, saving, and drops, all in one app.
— For shoppers
Curated independent labels worldwide.
Snap a photo to find similar pieces.
Save and organize everything you love.
Know the moment it restocks or drops.
— An open directory
Point us their way. Our team will review and add them to our platform.
Are you the brand owner? Use our mobile app's brand signup instead.
Early access
Join the private beta, get your exclusive invite code, and be among the first to experience a better way to discover fashion.