Question 1

What is DECRU?

Accepted Answer

DECRU is a discovery platform for independent and homegrown fashion brands. We use authenticity scoring, semantic and visual search, and bias-free curation to surface makers you'd never find on a generic marketplace and connect them with shoppers who buy with intention.

Question 2

How do I get my brand on DECRU?

Accepted Answer

Submit your brand through our submission form. Every brand runs through our authenticity engine which looks at production signals, pricing ethics, founder story, and origin before our editorial team reviews it. There's no paid placement: approval is earned through curation, not budget.

Question 3

Is it free for brands?

Accepted Answer

Yes. Joining DECRU is free, and every approved brand gets a live analytics dashboard with profile views, product saves, follow-source attribution, and a 'what's working' insight layer at no cost.

Question 4

When does the app launch?

Accepted Answer

We're rolling out access in stages. Join the waitlist to be notified the moment DECRU is available in your region, and to get early access ahead of the public launch.

Question 5

Which countries do you support?

Accepted Answer

DECRU is built to be geography-agnostic from day one. A brand in Kuala Lumpur is as discoverable as one in Copenhagen. We normalise currency, location, and regional best-of curation so shoppers and makers can connect across borders.

Question 6

How is DECRU different from other marketplaces?

Accepted Answer

No promoted listings, no pay-to-win reach, no dropshippers in disguise. Discovery is merit-based and personalised to your taste, and every brand is verified independent before it ever reaches your feed.

Question 7

Is DECRU free for shoppers?

Accepted Answer

Completely. Browsing, searching, saving brands, and following your favourite makers are all free. There is no subscription and no paywall between you and the brands you discover.

Question 8

Does DECRU sell products directly?

Accepted Answer

No. DECRU is a discovery platform, not a reseller. We help you find the right brand, then send you to the maker to complete your purchase, so brands keep their margins and their relationship with you.

Question 9

Can I update or remove my brand listing?

Accepted Answer

Of course. Brand owners can manage their profile, products, and listing at any time from the brand dashboard. If you need help, reach out and we will sort it for you.

Question 10

I have a partnership or press enquiry. Who do I contact?

Accepted Answer

Use the form above or email us directly at hello@decru.co. For brand partnerships and press, mention it in your message and the right person on our team will get back to you.

Question 11

How does DECRU verify that brands are truly independent?

Accepted Answer

Every brand goes through our Authenticity Engine — a multi-signal process that checks production methods, pricing ethics, founder story, and business structure. Only brands that earn the curation pass get listed. There is no paid shortcut.

Question 12

What types of independent fashion brands can I find on DECRU?

Accepted Answer

From artisan jewellers and handwoven textile studios to conceptual streetwear labels and zero-waste ateliers — DECRU covers the full spectrum of independent fashion, from any country, at any price point.

Question 13

How does DECRU's AI visual search work?

Accepted Answer

Upload a photo or screenshot of a style you love and DECRU's visual search — powered by AI vision and embedding models — finds independent brands that match the aesthetic, silhouette, and feel. No keywords needed.

Question 14

Can I use DECRU outside the US?

Accepted Answer

Yes. DECRU is built to be geography-agnostic from day one. A brand in Kuala Lumpur is as discoverable as one in Copenhagen. We normalise currency, location, and regional curation so shoppers and makers can connect across borders.

Question 15

How is DECRU different from Instagram or Pinterest for finding fashion?

Accepted Answer

Instagram and Pinterest surface what performs algorithmically and what brands pay to promote. DECRU curates what's worth wearing — merit-based, verified independent, and personalised to your taste, with no promoted listings.

Question 16

Does DECRU have a mobile app?

Accepted Answer

Yes — DECRU is available for iOS and Android. Join the waitlist to get early access ahead of the public launch in your region.

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